José Luis Giménez del Pueblo

Hellín, 1951
Graphic designer, flamenco singer

On a Saturday in September 2023 I contacted José Luis Giménez del Pueblo, Pepe, by phone, as he told me that I can call him. I did not know him personally, but, having heard from so many third parties that he was a key protagonist for our exploration “Memory of Design Region of Murcia”, I thought it was important to interview him among the first.

Nervous and loquacious, I told him the intentions of our project – at that time still in the ideation phase – which he listened to with kindness and patience, until I finally began to review his biography and his professional career which, although I had found very well told on his own website, required details in relation to Murcia and some updating.

Pepe began by giving me a headline: “I was born Murcian, but they made me La Mancha”. Indeed, born when “Murcia, dos: Murcia y Albacete” was sung at school, when he returned from the USA, where he trained and married the American Pamela Hampton, many things began to change in Spain. One of them, that Murcia had become a uniprovincial autonomy, leaving the people of Hellín “outside the walls”.

Between 1981 and 1986, he and Pamela had a small house in Bolnuevo and a design studio in Murcia. Times of great friendship with Pepe Jiménez, with whose printing house, Jiménez Godoy, they collaborated intensely. Times of also dealing with Teresa Arnal, Antonio Ballester, Vicente Martínez Gadea, Raúl and Jorge, from Compomur…

Pamela, who passed away in 1997, is mentioned several times throughout our conversation. He shared life with her from his time studying graphic design at Ohio State University (Columbus, Ohio) and a lot of creative work afterwards. Photographer and writer, I feel that it would have been great to meet her. A quote of his from 1993 in issue 38 of Revista Visual deserves virality: “Design is at the same time and equally an aesthetic activity of doing, and an intellectual activity to solve problems of doing”.

“Design is at the same time and equally an aesthetic activity of doing, and an intellectual activity of solving problems of doing.” Pamela Hampton

After these years in Murcia, the couple went to Madrid to set up a studio that has lasted until the beginning of the 21st century and from which many works have come out of brand design, graphic systems, book covers, etc., of those that we will recognize as identity of our own life. This is how I myself feel the first logos of RTVE and Antena 3, the Expo ’92 Pavilion… A fruitful career at national and international levels that of Pepe Giménez del Pueblo, which, it does not hurt me to say, I am now discovering in all its magnitude. This is the way things are in design, where the professional’s signature, his work, is often “behind” the brands of the contracting companies.

In 2003, while back in the USA, Pepe was diagnosed with retinitis pigmentosa, the first misdiagnosis that he has now adjusted to a retinal dystrophy of genetic origin with a mutation of the PRP H2 gene. He returned to Spain in 2005 to work less and less on professional assignments until he did only “things for friends and non-profit”. At the time of our talk, officially blind, he is in the process of accepting vision loss. Affiliated with ONCE for more than a year, he has volunteers from the organization who help him with computer matters to correct three books that he has just finished: an “Anthology of Flamenco”, another dedicated to the “Self-commissions” that graphic designers often undertake, and a third, didactic, “a kind of travel notebook on visual identity”. he tells me.

In addition, she has been singing flamenco for seventeen years; he rehearses every week with a guitarist of the quality of El Mami, who accompanied, among others, Camarón.

Pepe Giménez del Pueblo has made an important donation from his archive to the National Museum of Decorative Arts and another, small but very beautiful and pertinent, to Edi, the Higher School of Design of the Region of Murcia. With praise and memories for common friends – such as Sofía Rodríguez Bernis, director of the MNAD, and Armando Cano and Carmen Iranzo, from the Edi – the colleagues of DIP are summoned to visit him in Madrid whenever we want.

And so ended my first conversation with this resilient and great designer who was born… Murcia.

Pepe Giménez del Pueblo has made an important donation from his archive to the National Museum of Decorative Arts and another, small but very beautiful and pertinent, to Edi, the Higher School of Design of the Region of Murcia

………
An interview by Teresa Jular for MDRM.
April 2024

Antena 3 logo

1975 – 2000
Visual Identity Program

Antena 3 Television

Ministry of the Interior logo

1975 – 2000
Visual Identity Program

Ministry of the Interior

Logo Círculo Flamenco de Madrid

2005 – Present
Visual Identity Program

Flamenco Circle of Madrid

International College of Yug Yoga Teachers Logo Yoghism

1975 – 2000
Visual Identity Program

International College of Yoga Teachers

The Ohio Arts Council Logo

1975 – 2000
Visual Identity Program


The Ohio Arts Council

Great Lakes Alliance logo

1975 – 2000
Visual Identity Program

Great Lakes Arts Alliance

Barcelona 92 Olympic Channel Logo

1975 – 2000
Visual Identity Program


Canal Olímpico Barcelona 92

Logo of the Spanish
Pavilion Expo 92 Seville

1975 – 2000
Visual Identity Program

Spanish Pavilion
Expo 92 Seville

National
Professional Football League Logo

1975 – 2000
Visual Identity Program


National League of
Professional Soccer

Euskadi
Tourism logo

1975 – 2000
Visual Identity Program

Basque Country
Tourism

R J Reynolds United Kingdom, Cigars

1988
Market Analysis
Study on Preferences and Graphic Characteristics of a Comprehensive Sample of Packages and Brands in the Spanish Market.
New Branding & Packaging Graphics



R J Reynolds United Kingdom, Cigars

1993
Typographic Design
Studies on the Ñ

Patented Graphics Solutions

Typographic
Design Studies on the Ñ
Patented Graphic Solutions
Postcard from Japan
Postcard from Japan
Postcard from Japan
Postcard from Japan


“The result of immersion and learning process from the icons of popular art”.


My postcards from Japan, self-commissioned

2012, 2013
“A CD and DVD of his own production, with 12 musical themes and more than 1,500 original drawings, in which I also put voice and emotion accompanied by David Serva on guitar. In addition, a folder with the limited edition of 15 silkscreens and a book almost ready to go to press.

Apuntes del Flamenco, self-commissioned

Apuntes de flamenco. José Giménez del Pueblo, singing. David Serva, guitar.
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